Social Media isn’t just for large corporations anymore. More and more smaller businesses are learning to capitalize on social media and the marketing opportunities that come along with it.
Choose which Social Media platforms to focus on
One of the biggest constraints around marketing for small businesses is a small budget. Social media and online marketing is a cost-effective way for smaller companies to promote their products and services. It is important to establish a presence on platforms that will be the most effective for your business. Although social media is more affordable to implement than other promotional activities, it does require time so be sure to invest that time into the platforms that are going to benefit your business the most. This might require experimentation so pay attention to which platforms are effective at reaching your customers and then focus your time on those.
Decide on the type of content you will share
The next decision should be on what kind of content will be shared on your social media platforms. It is important to maintain a presence online and social networks allow your business to tell its story. Content should be creative and consistent. You need to give customers a reason to visit your pages and website by engaging them with content that will be interesting to them. Most businesses forget about the importance of producing consistent content on their website such as blogs. This encourages customers to visit your website and also aids search engine optimization.
Social networks are an effective way to engage with customers. It acts as a “word of mouth” kind of promotion in the online community. If you are consistent with posting engaging content, people will be more likely to visit your social platforms and webpages.
If you want to learn more about what Shake Media can do for your businesses and social media strategy you can view our work here.