Client: London Knights Hockey Club
The London Knights Hockey Club first started in 1965 under the name London Nationals but soon became the London Knights in 1968. They have 51 years of history, with 6 regular season championships. They hold 3 OHL championships and 1 memorial cup.
Being on the forefront of their digital is something they strive hard to achieve. They decided to kick up their digital marketing to help increase digital fan engagement as well as increase sponsorship revenue on the digital platform.
We looked at a variety of tactics in order to achieve these goals from animated video branding, to live video content (post game interviews, player profile videos) and high level action photography to be used on social media and their print material.